Funnel Analysis for Signup Flows and Why Users Drop Off
A five step funnel analysis method for signup flows. Define the steps from the user's point of view, segment conversion by device and source, watch the sessions of people who left,...
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Guides on user behavior and research
How to read session replays, heatmaps and funnels, and how to turn what users do into decisions your team can ship.
Best Heatmap Tools for Websites and What Heatmaps Cannot Tell You
Click, scroll and move maps explained, the features that matter when you compare heatmap tools, and five common ways heatmaps mislead teams. Includes a simple workflow for turning...
Best Session Replay Tools for Product Teams
How to choose a session replay tool that gets you to the right recordings fast, keeps user data masked by default and explains why behavior happens. A comparison of Hotjar, FullSto...