FullStory Pricing and What Teams Pay Per Year
See why your users leave. Session replay, heatmaps, funnels and an AI researcher, from $99 a month.
FullStory does not publish prices for its paid plans. Based on 455 purchases reported on the Vendr marketplace, buyers pay a median of about $28,240 per year, with contracts ranging from roughly $10,000 to $115,936. The price depends mostly on how many sessions you record each month, which plan you pick and which add-ons you include.
That is the number most people come here for. The rest of this page explains how the quote is built, what each plan tends to cost at different traffic levels, which extras raise the bill, and what the same session volume costs with a tool that prints its prices. All figures were checked in October 2026 and third party numbers are labeled as such.
FullStory plans at a glance
The FullStory plans page lists three paid tiers for its analytics product (Business, Advanced and Enterprise) and no dollar amounts. Every paid tier ends in a "Request pricing and demo" button. There is also a free plan, which at the time of writing covers 30,000 sessions a month, 12 months of retention and up to 10 users.
| Plan | Who it is for, in FullStory's words | Published price | Typical yearly contract (Vendr data) |
|---|---|---|---|
| Free | Teams trying the product | $0, up to 30,000 sessions a month | Not applicable |
| Business | Companies that need product analytics and qualitative insight | None, quote only | $10,000 to $25,000 for 50,000 to 100,000 sessions a month |
| Advanced | Organizations that plan roadmaps and improve funnels at scale | None, quote only | $30,000 to $70,000 for 250,000 to 500,000 sessions a month |
| Enterprise | Data science and analytics teams | None, quote only | $80,000 to $200,000 or more for 1,000,000 sessions and up |
The contract ranges come from Vendr, a software buying service that publishes anonymized deal data. They are what real buyers reported paying after negotiation. They are not list prices, and your quote can land outside them.
How much does FullStory cost per month?
FullStory costs about $2,350 a month for the median buyer, which is the Vendr median of $28,240 divided by twelve. Small teams on the Business plan report closer to $850 to $2,100 a month, and large Enterprise accounts pay $6,500 a month or more. FullStory sells yearly contracts, so the monthly figure is only a way to compare.
Two things follow from that. You will normally commit to twelve months up front, and you cannot drop to a smaller plan in a slow quarter. If you need the flexibility to cancel any month, ask about it during the first call, because yearly terms are the norm.
What drives a FullStory quote
Sales will ask about your traffic before they ask about your goals, and there is a reason. Session volume is the main lever in the quote. A handful of other inputs move it up or down.
- Sessions per month. A session is one visit, not one user. A customer who logs in five times a day creates five sessions. Web apps with daily active users burn through an allowance far faster than a marketing site with the same number of people.
- Plan tier. Funnels at scale, advanced segmentation and data export sit on the higher tiers. The plans page does not list which feature belongs to which plan, so get that list in writing.
- Add-ons. Mobile app capture, StoryAI, Guides and Surveys and multi organization management are listed as extras on top of a plan.
- Retention. Keeping recordings for longer costs more. Decide how far back you really look before you accept the default.
- Contract length. Multi year deals earn a larger discount and remove your exit.
The practical step is to pull your real session count before the call. Your web analytics tool reports sessions per month. Add 20 percent for growth, split web from mobile, and you have the number the quote will be built on.
Costs that are easy to miss
The first quote is rarely the full cost of the first year. Buyers who have been through a renewal tend to mention the same items.
- Onboarding and services. Larger rollouts can include paid implementation help. Ask whether it is optional.
- Session inflation. Single page apps, tab reopens and background refreshes can create more sessions than you forecast. Ask for the exact definition of a billable session.
- Overage conversations. Find out what happens when you pass your allowance. Does capture stop, sample, or trigger an upgrade mid contract?
- Renewal uplift. A discounted first year can renew at a higher rate. Ask for a renewal cap in the order form.
- More seats, more teams. Once support and engineering see the replays, they want access. Check whether seats are limited on your tier.
None of this is unusual for enterprise software. It does mean the person signing should own a simple record of the commitment, the renewal date and the usage against the allowance. If finance has no system for tracking SaaS spend and renewals, a contract of this size is a good reason to set one up before the auto renewal date passes.
Can you negotiate FullStory pricing?
Yes. Vendr reports an average saving of about 19 percent against the first quote, with buyers commonly getting 15 to 25 percent off Business, 20 to 30 percent off Advanced and 25 to 35 percent off Enterprise. The discount is larger when you bring a competing quote and when you buy near the end of a quarter.
Three requests are worth making in every negotiation. Ask for a lower session tier with the right to step up at the same unit price. Ask for the add-ons you are unsure about to be optional in year one. Ask for the renewal increase to be capped in writing. Sales teams expect these questions, and the answers tell you a lot about year two.
FullStory pricing compared with published prices
Some vendors in this category print their prices. UserExplorer is one of them, so the comparison below uses our own public plans next to the Vendr ranges for a similar session volume. Yearly totals for UserExplorer are the yearly billing price, which is half the monthly rate.
| Sessions per month | FullStory, reported yearly contract | UserExplorer, published yearly price | UserExplorer, monthly billing |
|---|---|---|---|
| Up to 10,000 | Free plan covers it, with limits | $588 (Startup) | $99 a month |
| 100,000 | $10,000 to $25,000 (Business) | $2,988 (Growth) | $499 a month |
| 500,000 | $30,000 to $70,000 (Advanced) | $8,988 (Scale) | $1,499 a month |
| 2,000,000 | $80,000 to $200,000 or more (Enterprise) | $23,988 (Enterprise) | $3,999 a month |
A fair reading of that table needs the other side too. FullStory has a free plan, native mobile app capture and years of enterprise features such as warehouse export. If you record a mobile app, or your data team wants raw behavioral data in its own warehouse, those are real reasons to pay more. UserExplorer records websites and web apps and has no free plan.
What you get for the lower number is a different shape of product. Every plan includes session replay software, heatmaps, funnels and form analytics. Growth and above add surveys, user profiles and an AI researcher that reads thousands of sessions and answers a question such as "why do trial users quit on step three" with the recordings that prove it. Every plan, Enterprise included, is bought online with a card, and recording pauses at the limit so the bill cannot grow on its own. The full list is on the pricing page.
Is FullStory worth the price?
FullStory is worth the price for large companies with a dedicated analytics team, a mobile app and the budget for a five figure yearly contract. It is harder to justify for a team of five to fifty people that mainly needs to see where users get stuck and why, because most of what you pay for goes unused.
A quick test helps. Write down the three questions you want answered in the first month. If they sound like "which step of signup loses people" or "why did checkout conversion drop on mobile", you need replay, funnels and someone to watch the sessions. That someone can be an analyst on your payroll or an AI researcher inside the tool. If the questions sound like "build a predictive churn model from raw event streams", you are in FullStory Enterprise territory and should budget for it.
Is there a free version of FullStory?
Yes. FullStory lists a free plan that needs no credit card and, at the time of writing, includes 30,000 sessions a month, 12 months of data retention and up to 10 users. It is a reasonable way to see the replay quality. Advanced analytics, add-ons and higher volumes need a paid contract through sales.
What to do before you sign
If FullStory is on your shortlist, run the purchase like any other five figure decision.
- Get your session count. Twelve months of history, split by web and mobile.
- List the features you will use in the first quarter. Pay for those, and make the rest optional.
- Collect one competing quote or public price. A printed price from another vendor is the fastest way to anchor the negotiation.
- Trial both tools on the same pages. Give each the same question and time how long it takes to reach an answer you can act on.
- Read the renewal terms. Notice period, uplift cap and what happens at the session limit.
If you would rather skip the quote process, our FullStory alternative page compares the two products feature by feature, and you can open a sample report from the homepage to see what the AI researcher produces before you spend anything.
