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UserExplorer

Funnels

Funnel analysis tool that shows the reason behind every drop

A funnel analysis tool measures how many users move through each step of a flow, such as signup or checkout, and where they leave. UserExplorer adds the why: every step links to replays of users who dropped, and the AI researcher explains what they had in common.

See a sample report
  • Build funnels from pages, clicks and custom events
  • Conversion and time between steps for any segment
  • Open replays of users who dropped at a step
  • AI comparison of those who left and those who stayed
Growth analyst laying out paper cards in a narrowing funnel, one card per step

Signup funnel, last 30 days

Sample data
  1. 1. Landing page 100%
  2. 2. Start signup 62%
  3. 3. Verify phone 42%

    31% leave here

  4. 4. Account created 29%

Conversion funnel analysis

Numbers tell you where, replays tell you why

Team sorting fixes into columns of sticky notes on a glass wall

Every product has a few flows that decide revenue: trial signup, onboarding, the first project, checkout, upgrade. Conversion funnel analysis turns each flow into a chain of steps and shows the share of users who reach the next one, so the weakest step is obvious.

Most funnel analytics stops there, and the team starts guessing. In UserExplorer each step is clickable. Choose the people who dropped and you get their session replays, the errors they hit and the pages they went to instead.

Funnels share segments with the rest of the product, so a funnel for mobile visitors from paid search uses the same definition as the matching heatmaps and AI reports.

Inside a funnel

Built for product teams, not for report builders

Flexible steps

Use page views, clicks on an element, form submits or custom events from your app as steps.

Time to convert

See the median time between steps and spot the step where users stall for days.

Where they went

For each drop, see the next pages users visited, often the help center or pricing.

Breakdowns

Split any funnel by device, source, country, plan or user property in one click.

Replays per step

Open the recordings of users who dropped or converted at a chosen step.

AI explanation

Ask why users leave a step. The researcher compares both groups and lists the differences with evidence.

Example

A worked example on sample data

In this example on demo data, a SaaS signup funnel has four steps: pricing page, signup form, email code, first project. 62 percent continue from pricing to the form, but only 38 percent of those who enter a code create a project.

The replays of the dropped group show that the empty dashboard offers no starting template. The AI researcher confirms that users who opened the template gallery converted far better in the same period. The fix is product work, not more ad spend. Track the same step weekly with product analytics to see if the change holds.

Paths after /pricing, last 7 days

Sample data
/pricing 2,940 visits /signup 46% Exit 33% /faq 21% Verify 31%

One in three leave from pricing. Open the 970 exit sessions in one click.

Setup

Build your first funnel in five minutes

  1. Step 1

    Name the flow

    Pick the journey you care about, for example signup to first project.

  2. Step 2

    Add the steps

    Choose pages, clicks or events for each step and set the conversion window.

  3. Step 3

    Pick a segment

    Limit the funnel to a source, device or user group, or keep all traffic.

  4. Step 4

    Inspect the drop

    Click the weakest step, watch replays of users who left and ask the AI why.

Compared

How this differs from funnels in web analytics

  • Step conversion and time to convert

    UserExplorer
    Yes
    Typical web analytics funnel
    Yes

  • Replays of users who dropped

    UserExplorer
    Yes, one click from the step
    Typical web analytics funnel
    Usually not included

  • Form field drop-off inside a step

    UserExplorer
    Yes, with form analytics
    Typical web analytics funnel
    Rarely

  • AI explanation of a drop

    UserExplorer
    Yes, with evidence sessions
    Typical web analytics funnel
    No

  • Same segments as heatmaps and profiles

    UserExplorer
    Yes
    Typical web analytics funnel
    Separate tools

General comparison, check each vendor for its current features and prices.

FAQ

Questions teams ask before they start

What is a funnel analysis tool?

A funnel analysis tool tracks how many users complete each step of a defined flow, shows where they drop and how long each step takes, so you can focus on the step that loses the most people.

What can I use as funnel steps?

Page views, URL patterns, clicks on a specific element, form submissions and custom events sent from your app or site.

Can I see why users dropped at a step?

Yes. Click a step to open replays of users who left, see their errors and next pages, and on paid plans ask the AI researcher to explain the difference between those who left and those who stayed.

Does it work for long funnels across days?

Yes. Set a conversion window of hours, days or weeks, and use user identification so visits on different devices count as one person.

How is it different from Mixpanel or Amplitude funnels?

Event analytics tools are strong at funnel math. UserExplorer adds the replays, form data and AI explanation behind each step in the same place.

Is funnel analysis in every plan?

Yes, funnels are part of every plan. Cohorts and open AI questions start on Growth. See pricing.

See the reason behind your numbers this week

Install one snippet, record real sessions with masking on by default, and let the AI researcher show you what to fix first.

See pricing