Surveys, NPS and AI interviews
NPS survey software that tells you why people scored you
NPS survey software asks users how likely they are to recommend you and tracks the score over time. UserExplorer adds the reason: every answer links to the visitor's replays and profile, and AI interviews ask follow-up questions in a short chat on your site.
- NPS, CSAT and custom surveys on page or in product
- AI interviews that ask a follow-up for every answer
- Each response linked to replays and the user profile
- Themes summarised by the AI researcher with quotes
How likely are you to recommend Acme to a colleague?
Shown after the third report export
NPS, last 30 days
+34
Top theme from detractors, CSV export times out on long date ranges. Sample data.
The gap in most NPS tools
A score without context only tells you that something changed
A drop from 42 to 31 in your Net Promoter Score is a signal, not an explanation. Classic NPS software collects the number and an optional comment box that most people skip, so the team is left guessing which release, page or support experience moved the score.
UserExplorer treats every survey answer as one more event in the visitor's story. Open a detractor and you see the pages they used, the errors they hit and the session replay from the visit where they answered. The comment stops being an isolated quote and becomes something you can verify.
Ways to ask
Pick the format that fits the question
Surveys, NPS and interviews share one targeting engine and one results view.
NPS and CSAT
The standard 0 to 10 recommendation question or a satisfaction scale, with the score, trend and promoter, passive and detractor split calculated for you.
Custom surveys
Multiple choice, rating, open text and yes or no questions with branching, shown as a small panel on any page or screen.
AI user interviews
An AI interviewer asks your users a few follow-up questions in a short chat on your site, based on what they just answered, and stops when the goal is covered.
Behaviour triggers
Show a question after a rage click, on exit intent, after the third visit or when someone finishes onboarding, instead of at random.
Linked to profiles
Answers land on the user profile next to source, device, purchases, tickets and churn risk.
AI themes
The AI researcher groups open answers and interview transcripts into themes, counts them and quotes the people behind each one.
AI user interviews
An interview that happens while the visit is still fresh
Scheduling user interviews takes weeks and reaches the few people who reply to recruiting emails. An AI interview reaches the visitor at the moment that matters. Someone gives you a 4, and instead of a blank comment box they get a calm question about what got in the way, then one or two follow-ups that dig into the specific answer.
You set the research goal and the questions you care about, and the interviewer stays inside that scope. Transcripts are summarised into themes and every theme links back to the replays of the people who said it, which pairs well with AI user research on recorded sessions.
AI researcher
Read 1,284 sessions, sample dataYou asked
Why do users drop off at signup?
31% abandon signup at step 3 because phone verification fails on mobile.
- SMS code not delivered on 2 of 3 carriers in the US
- Users tap Send code 4 times on average, then leave
- Desktop completes the same step at 88%
Evidence sessions
Setup
Your first NPS survey runs on the same snippet as replay
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Step 1
Write the question
Start from the NPS template or build your own survey, and add an AI interview if you want follow-ups.
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Step 2
Choose who sees it
Target by page, segment, user property, behaviour or visit count, and set how often one person can be asked.
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Step 3
Publish
The survey appears through the snippet you already installed. No second script and no extra tag.
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Step 4
Read the reasons
Watch the score, open any answer to see its replay and ask the AI researcher what detractors have in common.
Compared
How UserExplorer surveys differ from standalone NPS tools
| Capability | UserExplorer | Typical NPS tool |
|---|---|---|
| NPS and custom surveys | Yes | Yes |
| Follow-up questions by AI | Short chat interview on your site | Usually a single comment box |
| Answer linked to session replay | Yes, the visit where they answered | Rarely |
| Answer linked to behaviour and revenue | Profile with purchases, tickets and churn risk | Often needs an integration |
| Behaviour based targeting | Rage clicks, exit intent, events | Page and time rules |
| Open answers grouped into themes | AI researcher with quotes and evidence | Varies by vendor |
-
NPS and custom surveys
- UserExplorer
- Yes
- Typical NPS tool
- Yes
-
Follow-up questions by AI
- UserExplorer
- Short chat interview on your site
- Typical NPS tool
- Usually a single comment box
-
Answer linked to session replay
- UserExplorer
- Yes, the visit where they answered
- Typical NPS tool
- Rarely
-
Answer linked to behaviour and revenue
- UserExplorer
- Profile with purchases, tickets and churn risk
- Typical NPS tool
- Often needs an integration
-
Behaviour based targeting
- UserExplorer
- Rage clicks, exit intent, events
- Typical NPS tool
- Page and time rules
-
Open answers grouped into themes
- UserExplorer
- AI researcher with quotes and evidence
- Typical NPS tool
- Varies by vendor
General comparison of common survey products, check each vendor for its current features and prices.
FAQ
Questions teams ask before they start
What is NPS survey software?
NPS survey software shows the Net Promoter question to your users, calculates the score from promoters minus detractors and tracks it over time. Better tools also help you understand the reasons behind the score.
What is an AI user interview?
It is a short chat on your site where an AI interviewer asks a user follow-up questions about their answer or experience. It works within the goal and questions you set and summarises the conversation for your team.
Which plans include surveys, NPS and interviews?
Surveys, NPS and AI user interviews are part of Growth, Scale and Enterprise. AI interviews count against the AI analyses included in your plan. See pricing.
Can I see the session of someone who left a low score?
Yes. Every answer is attached to the visitor, so you can open the replay of the visit where they answered and the earlier sessions on their profile.
Will surveys annoy my users?
You control frequency caps, targeting and placement. Most teams ask a small share of visitors and never show the same person more than one survey in a set period.
Can I export survey answers?
Yes. Answers and interview transcripts can be exported, and on Scale and Enterprise they are available through the API.
Do surveys respect privacy settings?
Yes. Surveys follow the same consent mode and masking rules as recording. Read more on privacy and security.
Hear the reason behind every score
Run NPS, surveys and AI interviews on the snippet you already use, and see the replay behind every answer.