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Microsoft Clarity alternative for teams that need more than free replay
A Microsoft Clarity alternative makes sense when free replay and heatmaps stop answering your questions. UserExplorer adds deeper funnels, form analytics, surveys, AI interviews, user profiles with revenue and an AI researcher across sessions, with an EU hosting choice and a data processing agreement.
- Funnels with form field drop-off
- Surveys, NPS and AI user interviews
- User profiles with purchases and churn risk
- EU or US hosting choice and a DPA
Be fair to Clarity
Clarity is free and good at what it does
Microsoft Clarity gives you session recordings, click and scroll heatmaps, rage and dead click detection and AI summaries at no cost. For a blog, a small shop or a first look at a landing page, it is hard to argue with free. If that covers your needs, keep it.
Teams usually start looking for an alternative when the questions move from what happened to why it happened and who it happened to. That calls for funnel analysis with real depth, answers from the users themselves, and a profile that ties behavior to revenue. Those are the parts UserExplorer is built around.
Side by side
UserExplorer and Microsoft Clarity compared
Where the free tool is enough, and where a paid one earns its price.
| Capability | UserExplorer | Microsoft Clarity |
|---|---|---|
| Price | From $99 a month, $49 billed yearly | Free |
| Session replay and heatmaps | Yes | Yes |
| Rage and dead clicks | Yes, plus error clicks | Yes |
| Funnels and form analytics | Multi step funnels, field drop-off, hesitation, refills | Basic funnels |
| Surveys, NPS and AI interviews | Included | Not included |
| User profiles with revenue and tickets | Yes, with churn risk and AI summary | Not included |
| AI across many sessions | AI researcher answers questions with evidence replays | AI summaries and insights |
| Hosting region and DPA | EU or US choice on Scale and Enterprise, DPA available | Data stored in the vendor cloud |
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Price
- UserExplorer
- From $99 a month, $49 billed yearly
- Microsoft Clarity
- Free
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Session replay and heatmaps
- UserExplorer
- Yes
- Microsoft Clarity
- Yes
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Rage and dead clicks
- UserExplorer
- Yes, plus error clicks
- Microsoft Clarity
- Yes
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Funnels and form analytics
- UserExplorer
- Multi step funnels, field drop-off, hesitation, refills
- Microsoft Clarity
- Basic funnels
-
Surveys, NPS and AI interviews
- UserExplorer
- Included
- Microsoft Clarity
- Not included
-
User profiles with revenue and tickets
- UserExplorer
- Yes, with churn risk and AI summary
- Microsoft Clarity
- Not included
-
AI across many sessions
- UserExplorer
- AI researcher answers questions with evidence replays
- Microsoft Clarity
- AI summaries and insights
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Hosting region and DPA
- UserExplorer
- EU or US choice on Scale and Enterprise, DPA available
- Microsoft Clarity
- Data stored in the vendor cloud
Based on publicly available information, check each vendor for its current features and prices.
What you add
What you get on top of free replay
Funnels that go deep
Build multi step funnels on any event, split by source or device, and open the replays of people who dropped at each step.
Answers from the users
Ask with surveys and NPS, then let an AI interview ask a few follow up questions in a short chat.
Profiles with revenue
Each user has a timeline of sessions, clicks, purchases, tickets and survey answers, with a churn risk signal.
Research across sessions
The AI researcher reads thousands of sessions and returns grouped causes, each linked to the visits that show it.
Hosting you choose
Scale and Enterprise let you keep project data in the EU or the US.
A signed DPA
A data processing agreement is accepted in account settings by the account owner, with masking on by default.
Switching
How to switch from Clarity or run both
Many teams keep Clarity during the move. Both snippets can run on the same page.
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Step 1
Start a plan
Buy online and use the one time demo to check the install on your own pages.
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Step 2
Add our snippet
Paste it next to the Clarity tag or add it in your tag manager, with consent mode connected to your banner.
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Step 3
Set up funnels and surveys
Recreate the funnels you track and add a short survey on the step where people leave.
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Step 4
Decide what to keep
After a few weeks, compare what each tool told you and keep the one that answers your questions.
Who should pay
When the paid tool is worth it
If one fixed drop-off in checkout or onboarding brings back more than the plan costs, the paid tool pays for itself. Growth teams, SaaS products with trials and stores with real ad spend usually reach that point quickly. Use the conversion rate optimization page to see how teams plan that work.
If you mainly need to look at clicks on a few pages, stay with Clarity. We would rather you pick the right tool than pay for features you will not open. Full plan details are on pricing.
412 sessions of 15,862 match, sorted by frustration
- Visitor 8F21, iPhone /pricing > /checkoutRage x6Error 04:12
- Visitor 2C77, Android /product > /checkoutRage x4 02:48
- Visitor A913, iPhone /checkoutDead clickU-turn 01:35
- Visitor 51D0, iPad /cart > /checkoutRage x3 03:02
Sample data
FAQ
Questions teams ask before they start
Is Microsoft Clarity really free?
Yes. Clarity is free to use and covers session recordings, heatmaps and frustration signals well. UserExplorer is a paid product for teams that need funnels, surveys, profiles and AI research on top.
Why pay for a Microsoft Clarity alternative?
Teams pay when they need to know why users leave and who they are: deep funnels, form field drop-off, surveys, AI interviews, user profiles with revenue, an EU hosting choice and a DPA.
Can I run UserExplorer and Clarity together?
Yes. Both snippets can run on the same pages. Many teams compare them for a few weeks before deciding.
Does UserExplorer have heatmaps like Clarity?
Yes, click and scroll heatmaps are included on every plan and use the same segments as funnels and the AI researcher.
Where is my data stored?
On Scale and Enterprise you choose EU or US hosting for your project. Inputs and sensitive text are masked by default.
Is there a free trial?
There is no free plan. After signup you get a one time demo of 500 sessions or 7 days without AI, then you choose a paid plan.
Go from what happened to why it happened
Keep free replay if you like it, and add funnels, user answers and an AI researcher that explains the drop.