UX analytics

UX analytics tool that shows how your design is really used

A UX analytics tool shows how people use your interface: where they click, how far they scroll, where they hesitate and what confuses them. UserExplorer gives designers and researchers heatmaps, replays, form friction and paths, with AI synthesis that turns hundreds of sessions into clear findings.

See a sample report

Heatmaps per page, breakpoint and segment
Replays with frustration moments marked
Form hesitation and refill data per field
AI synthesis of sessions and survey answers

UX researcher mapping a user journey on a whiteboard with sticky notes

acme-shop.com/pricing

Choose your planMonthly | Yearly toggle 100%

Plan cardsStartup, Growth, Scale 74%

Mobile fold

Feature tableCompare all features 41%

QuestionsFAQ 22%

Start your planFinal button 12%

Reach

Only 41% see the feature table on mobile.

Sample data

For design teams

Validate a design with behaviour, not opinions in a review

UX designer with headphones reviewing a recorded visit

Usability tests with five participants are valuable, but they happen rarely and in a lab setting. UX analytics adds evidence from every real visit: whether people find the new navigation, whether the redesigned pricing table is read, whether the onboarding checklist is followed or skipped.

UserExplorer is built so a designer can answer those questions without help from an analyst. Open heatmaps for the page and breakpoint you changed, filter session replays to visitors who saw it and compare before and after with the same segment.

Methods

Quantitative and qualitative UX research in one place

Pick the method that answers the question, all on the same visitors.

Click and scroll maps

See which elements attract attention and where content stops being seen, for desktop, tablet and mobile separately.

Replays of real tasks

Watch how people complete or abandon a task, with idle time skipped and errors attached.

Form friction

Hesitation time, refills and abandonment for every field, so you know which label or rule causes trouble.

Confusion signals

Dead clicks on elements that look clickable and rage clicks on controls that do not respond. More on rage clicks.

Navigation paths

The routes people really take through menus and pages, including dead ends and loops.

Ask in context

Short surveys and AI interviews that ask users about the screen they are on, on Growth and above.

Synthesis

Hours of session review summarised into findings

The slowest part of UX research is synthesis: watching recordings, tagging moments and writing up what you saw. The AI researcher does the first pass across hundreds or thousands of sessions and returns findings in plain language, each with the replays and heatmap areas that support it.

You stay the researcher. Check the evidence, discard what does not hold up and ask sharper follow-up questions. Combine the findings with interview themes from surveys and NPS to see whether what people say matches what they do.

AI researcher

Read 1,284 sessions, sample data

You asked

Why do users drop off at signup?

31% abandon signup at step 3 because phone verification fails on mobile.

SMS code not delivered on 2 of 3 carriers in the US
Users tap Send code 4 times on average, then leave
Desktop completes the same step at 88%

Evidence sessions

02:14 Rage x4

01:52 Dead click

03:07 Rage x6

A typical study

Checking a redesign in four steps

Step 1

Mark the release

Note the date of the change so reports can compare the period before and after.
Step 2

Compare heatmaps

Look at clicks and scroll depth for the same page, breakpoint and segment in both periods.
Step 3

Watch the edge cases

Filter replays to visitors with frustration signals on the new design and watch a handful.
Step 4

Ask and report

Ask the AI researcher what changed in behaviour, then share the findings with their evidence.

Compared

UX analytics compared with lab usability testing

Aspect	UX analytics in UserExplorer	Moderated usability testing
Participants	Every real visitor you record	A small recruited group
Setting	Natural use on your live site	Planned tasks in a session
Time to first insight	As soon as sessions arrive	Days to weeks for recruiting
Understanding motivation	Surveys and AI interviews	Strong, through live questions
Best used for	Finding and sizing problems	Exploring new concepts in depth

Participants

UX analytics in UserExplorer

Every real visitor you record

Moderated usability testing

A small recruited group
Setting

UX analytics in UserExplorer

Natural use on your live site

Moderated usability testing

Planned tasks in a session
Time to first insight

UX analytics in UserExplorer

As soon as sessions arrive

Moderated usability testing

Days to weeks for recruiting
Understanding motivation

UX analytics in UserExplorer

Surveys and AI interviews

Moderated usability testing

Strong, through live questions
Best used for

UX analytics in UserExplorer

Finding and sizing problems

Moderated usability testing

Exploring new concepts in depth

The two methods complement each other. Many teams use analytics to find problems and moderated tests to explore solutions.

FAQ

Questions teams ask before they start

What is a UX analytics tool?

A UX analytics tool collects data on how people interact with a website or app, such as clicks, scrolls, navigation, form behaviour and frustration, so designers and researchers can find usability problems with evidence.

How is UX analytics different from product analytics?

Product analytics focuses on metrics like retention and feature adoption. UX analytics focuses on the interface itself: what people see, click and struggle with. UserExplorer covers both, see product analytics.

Can I see heatmaps for mobile separately?

Yes. Heatmaps can be filtered by device and breakpoint, so mobile, tablet and desktop layouts are analysed separately.

Does it replace user interviews?

It reduces how many you need. Behaviour data and AI interviews answer many questions quickly, while live interviews remain useful for exploring new ideas.

Is the AI synthesis available on every plan?

AI features are on paid plans. Startup includes 50 AI analyses a month, Growth 400 with the option to ask the AI researcher questions, and higher plans more.

Will designers need an analyst to use it?

No. Heatmaps, replays and segments are point and click, and questions can be asked in plain English on Growth and above.

See how your design is really used

Heatmaps, replays and form friction for every release, with AI synthesis that keeps the evidence attached.

See pricing