Digital experience analytics
Digital experience analytics platform with an AI researcher
A digital experience analytics platform shows how people actually experience your website or app, across journeys, pages and devices. UserExplorer combines replay, heatmaps, journeys, frustration signals and feedback, and an AI researcher reads the sessions to explain which experience problems hurt your goals.
- Journeys, heatmaps and replay on one data set
- Frustration signals scored per page and element
- Feedback from surveys and AI interviews in context
- Published prices and self serve checkout
Maya R.Growth plan
First seen 41 days ago from paid search, iPhone, Safari
- Sessions
- 14
- Purchases
- $318
- Tickets
- 1
- NPS
- 6
- Oct 9 Rage clicks on Export, left after 40 s
- Oct 6 Opened ticket about CSV export
- Sep 28 Survey answer, score 6
- Sep 2 Upgraded to Growth
AI summary
Uses reports weekly, blocked by CSV export since Oct 6. Fixing export or a personal reply likely keeps this account. Sample data.
The category
Experience analytics looks at the visit as the customer lived it
Web analytics counts visits and conversions. Digital experience analytics, sometimes called DXA, adds the layer in between: what people saw, where they hesitated, what confused them and how they felt about it. Large enterprise suites such as Contentsquare made the category known, usually with long contracts and custom quotes.
UserExplorer covers the same questions for teams that want to start this week. You get session replay, zone and click heatmaps, journeys and frustration signals on one data set, with prices on the website and checkout you complete yourself.
Signals
What the platform measures on every visit
Collected by one snippet, masked by default and joined into one visitor story.
Journeys
The real order of pages and screens, including loops back to pricing or help pages that suggest doubt.
Page engagement
Where attention goes, how far people scroll and which elements are clicked or ignored.
Frustration
Rage clicks, dead clicks, error clicks and fast back navigation scored per page.
Technical friction
JavaScript errors and failed requests tied to the moment a visitor met them.
Feedback
Survey answers and AI interview transcripts attached to the visit they came from.
Segments
Compare experience by country, device, browser, campaign or customer type.
From signal to explanation
The AI researcher turns experience data into findings
Experience platforms collect more signals than any team can review. The AI researcher reads thousands of sessions, links frustration signals to the journeys they interrupt and writes findings such as visitors on small screens repeatedly tap a hidden filter button on category pages.
Each finding includes the number of affected sessions and links to replays that show it. You can ask follow-up questions or save it to share with design and engineering. Learn more on AI user research.
Step 3 of 4
Verify your phone
Code not delivered. Try again.
Compared
UserExplorer next to enterprise experience suites
| Area | UserExplorer | Typical enterprise DXA suite |
|---|---|---|
| Replay, heatmaps, journeys | Included | Included |
| AI explanations with evidence | Yes, on paid plans | Varies by vendor |
| Surveys and AI interviews | Included from Growth | Often a separate module |
| Pricing | Published, from 99 dollars a month | Usually quote based |
| Buying process | Self serve checkout | Usually a sales process |
| EU or US hosting | Choice on Scale and Enterprise | Depends on vendor |
-
Replay, heatmaps, journeys
- UserExplorer
- Included
- Typical enterprise DXA suite
- Included
-
AI explanations with evidence
- UserExplorer
- Yes, on paid plans
- Typical enterprise DXA suite
- Varies by vendor
-
Surveys and AI interviews
- UserExplorer
- Included from Growth
- Typical enterprise DXA suite
- Often a separate module
-
Pricing
- UserExplorer
- Published, from 99 dollars a month
- Typical enterprise DXA suite
- Usually quote based
-
Buying process
- UserExplorer
- Self serve checkout
- Typical enterprise DXA suite
- Usually a sales process
-
EU or US hosting
- UserExplorer
- Choice on Scale and Enterprise
- Typical enterprise DXA suite
- Depends on vendor
General comparison of the category, check each vendor for its current features and prices.
Getting started
An experience programme without a long rollout
-
Step 1
Install one snippet
Add the script to your site or tag manager. Masking of inputs is on from the first visit.
-
Step 2
Define key journeys
Mark the journeys that matter, such as browse to checkout or visit to signup.
-
Step 3
Review the signals
Check frustration scores, heatmaps and replays for the journeys with the biggest losses.
-
Step 4
Share findings
Save AI findings with their evidence sessions and track the fix on the same journey.
FAQ
Questions teams ask before they start
What is a digital experience analytics platform?
It is software that captures how people interact with a website or app, such as journeys, clicks, scrolling, frustration and feedback, and turns it into insight about where the experience helps or hurts business goals.
How is digital experience analytics different from web analytics?
Web analytics reports how many visits and conversions happened. Digital experience analytics shows what happened inside those visits, so you can see why people converted or left.
Is UserExplorer an alternative to Contentsquare?
For many teams, yes. It covers replay, heatmaps, journeys, frustration signals and feedback with an AI researcher, at published prices. Very large organisations with specific needs should compare features carefully.
Does it work on mobile web and single page apps?
Yes. Recordings and heatmaps adapt to every screen size, and route changes in single page apps are tracked automatically.
How is personal data handled?
Inputs, emails and numbers are masked in the browser by default, recording can wait for your consent signal and a DPA is available. See privacy and security.
How much does it cost?
Plans start at 99 dollars a month for Startup, with Growth at 499, Scale at 1,499 and Enterprise at 3,999. Yearly billing is half price. See pricing.
Understand the experience behind every journey
Replay, heatmaps, journeys and feedback in one platform, explained by an AI researcher that shows its evidence.